巨野縣育財源農產品有限公司-特征農產品電商商場首要特點
作者:育財源 時間:2021-12-08 14:51:13 來源:洋蔥供應商
巨野縣育(yu)財(cai)源農(nong)產(chan)(chan)品有限公司-特征農(nong)產(chan)(chan)品電商商場首(shou)要特點
巨野縣育(yu)財源農產品(pin)有(you)限公司首要出產農產品(pin)。
近年來,我(wo)國(guo)特(te)征農(nong)(nong)產(chan)(chan)品(pin)(pin)電商(shang)(shang)商(shang)(shang)場(chang)因(yin)“疫”重生,以及(ji)地(di)方(fang)政府發(fa)布系列惠農(nong)(nong)方(fang)針,京(jing)東、淘(tao)寶、拼多多等各類(lei)主流電商(shang)(shang)渠(qu)道(dao)注冊助農(nong)(nong)專區,疏通應季上市特(te)征農(nong)(nong)產(chan)(chan)品(pin)(pin)上行通道(dao)。此外,村莊復興疊加數字農(nong)(nong)業(ye)(ye)相(xiang)關方(fang)針,一起助力農(nong)(nong)產(chan)(chan)品(pin)(pin)電商(shang)(shang)步入開展(zhan)機遇(yu)期。受農(nong)(nong)業(ye)(ye)農(nong)(nong)村部商(shang)(shang)場(chang)與信(xin)息化司托付,我(wo)國(guo)農(nong)(nong)業(ye)(ye)大學特(te)征農(nong)(nong)產(chan)(chan)品(pin)(pin)電商(shang)(shang)研(yan)究團隊對淘(tao)寶、天貓、京(jing)東三個電商(shang)(shang)渠(qu)道(dao)的特(te)征農(nong)(nong)產(chan)(chan)品(pin)(pin)電商(shang)(shang)商(shang)(shang)場(chang)進(jin)行了監測(ce)分析(xi)。
商(shang)(shang)(shang)(shang)務部數據顯現,2020年(nian)全(quan)國農(nong)產(chan)(chan)品(pin)(pin)(pin)網(wang)絡(luo)(luo)零(ling)售(shou)(shou)額(e)(e)到達(da)5750億(yi)元,同比(bi)增加百(bai)分(fen)之37.9;2021年(nian)上(shang)(shang)半年(nian)全(quan)國農(nong)產(chan)(chan)品(pin)(pin)(pin)網(wang)絡(luo)(luo)零(ling)售(shou)(shou)額(e)(e)2088.2億(yi)元,農(nong)產(chan)(chan)品(pin)(pin)(pin)上(shang)(shang)行繼續恢(hui)復。電(dian)(dian)商(shang)(shang)(shang)(shang)節日經濟對商(shang)(shang)(shang)(shang)場(chang)出(chu)(chu)售(shou)(shou)走勢的影(ying)響不容忽視(shi),果蔬類產(chan)(chan)品(pin)(pin)(pin)銷(xiao)(xiao)量(liang)(liang)波動(dong)(dong)較大(da),新產(chan)(chan)區的特(te)(te)(te)征(zheng)農(nong)產(chan)(chan)品(pin)(pin)(pin)電(dian)(dian)商(shang)(shang)(shang)(shang)也逐步鼓起。具體特(te)(te)(te)點表現如下(xia):節慶消(xiao)(xiao)費帶動(dong)(dong)線上(shang)(shang)銷(xiao)(xiao)量(liang)(liang)短期激增,引(yin)發農(nong)產(chan)(chan)品(pin)(pin)(pin)電(dian)(dian)商(shang)(shang)(shang)(shang)商(shang)(shang)(shang)(shang)場(chang)震(zhen)蕩運轉(zhuan)。受“618”“十一”大(da)型(xing)電(dian)(dian)商(shang)(shang)(shang)(shang)促(cu)銷(xiao)(xiao)活動(dong)(dong)消(xiao)(xiao)費提振影(ying)響,二(er)季(ji)(ji)度(du)(du)、第四(si)季(ji)(ji)度(du)(du)為線上(shang)(shang)出(chu)(chu)售(shou)(shou)高(gao)峰期。每年(nian)進(jin)入5月(yue),各主流(liu)電(dian)(dian)商(shang)(shang)(shang)(shang)渠道紛(fen)紛(fen)提早預(yu)熱電(dian)(dian)商(shang)(shang)(shang)(shang)節日“618”,6月(yue)受渠道流(liu)量(liang)(liang)加持和消(xiao)(xiao)費需(xu)(xu)求(qiu)集(ji)合,特(te)(te)(te)征(zheng)農(nong)產(chan)(chan)品(pin)(pin)(pin)銷(xiao)(xiao)量(liang)(liang)大(da)幅提高(gao)。2020年(nian)二(er)季(ji)(ji)度(du)(du),冬蟲夏(xia)草(cao)、馬鈴薯、枸杞(qi)、核桃等各優勢產(chan)(chan)品(pin)(pin)(pin)連(lian)續進(jin)入集(ji)中上(shang)(shang)新期,線上(shang)(shang)線下(xia)商(shang)(shang)(shang)(shang)場(chang)出(chu)(chu)現供需(xu)(xu)兩旺的出(chu)(chu)售(shou)(shou)局勢,電(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)售(shou)(shou)量(liang)(liang)環(huan)比(bi)分(fen)別(bie)上(shang)(shang)升百(bai)分(fen)之85.29、百(bai)分(fen)之7.20、百(bai)分(fen)之38.34、百(bai)分(fen)之38.32。處于消(xiao)(xiao)費冷季(ji)(ji)的特(te)(te)(te)征(zheng)牛(niu)(niu)肉(rou)銷(xiao)(xiao)量(liang)(liang)小幅提高(gao),環(huan)比(bi)上(shang)(shang)升1.85%。2020年(nian)第四(si)季(ji)(ji)度(du)(du),特(te)(te)(te)征(zheng)牛(niu)(niu)羊肉(rou)和養生類農(nong)特(te)(te)(te)產(chan)(chan)品(pin)(pin)(pin)線上(shang)(shang)銷(xiao)(xiao)量(liang)(liang)再創新高(gao)。牛(niu)(niu)肉(rou)、羊肉(rou)、枸杞(qi)出(chu)(chu)售(shou)(shou)額(e)(e)環(huan)比(bi)分(fen)別(bie)上(shang)(shang)升63.09%、107.97%、83.7%。第四(si)季(ji)(ji)度(du)(du)為冬蟲夏(xia)草(cao)傳統出(chu)(chu)售(shou)(shou)冷季(ji)(ji),但受“十一”電(dian)(dian)商(shang)(shang)(shang)(shang)大(da)促(cu)影(ying)響,“三(san)區三(san)州”區域冬蟲夏(xia)草(cao)電(dian)(dian)商(shang)(shang)(shang)(shang)出(chu)(chu)售(shou)(shou)量(liang)(liang)季(ji)(ji)度(du)(du)環(huan)比(bi)增加 百(bai)分(fen)之48.93。
巨野縣育財源農產品有限公司在疫情(qing)期(qi)間也(ye)開(kai)始開(kai)展線上推出各種(zhong)農作物產品
相關資訊